In printing, achieving colors that are an exact match to the desired hue is not always easy, especially if you work in a global market where partners around the world are involved in the same project. And then there’s the traditional color approval process that requires the customer to be present during the print start-up phase, a necessity that, at times (like during the Covid-19 health crisis), can be difficult and lengthen time to market.

Which is why APG is introducing Pantone digital – a technological breakthrough that ensures the color intended is exactly the same as the color produced, and is used by all the partners in the supply chain. Let’s take a closer look at the features this tech solution offers, its advantages and the print jobs for which it is best suited.

Pantone digital comprises hardware (a spectrophotometer) that reads and measures the color and software that connects through the cloud to an archive of the most widespread libraries of Pantone colors and their corresponding color standards. The printer compares the color in the print job to the color selected by the client from the digital library. If it’s a match, the work flows as planned.

There are several advantages to this method, including:

  • Elimination of subjectivity: all of the partners in the supply chain reproduce the color accurately and consistently
  • Reduced time to market: the client does not need to be present to approve the color at press start-up
  • Cost reduction: no waste in the ink room and no down-times
  • Optimization of the print jobs to be carried out

However, Pantone digital technology is not ideal for all types of colors and coatings. It is primarily used for print jobs within the standard range of colors. Special colors require a first start-up in which the color is read and uploaded to the cloud so it is then accessible to all the printers who will be working on the same project.

Contact us for more information!