European packaging preferences 2020

A recent study commissioned by Two Sides highlights consumer attitudes towards packaging. Paper and cardboard packaging ranks highest with consumers for sustainability attributes including: home compostable (72%), better for the environment (62%) and easier to recycle (57%).

Environmental labels are an important factor of packaging as it allows consumers to understand the environmental attributes of a product or its packaging, which could influence their purchasing decisions. Among these, the most popular are FSC® (64% aware) and PEFC™ al (55% aware). Countries with the most awareness of FSC are Italy (74%) and the UK (73%).

To see the full report click here.


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