No longer just simple windows for the Christmas countdown: today, Advent calendars are positioned in the premium packaging category. An interesting paper product that is recording an increase in demand, managing to combine aesthetics, functionality, and sustainability, emphasizing the brands’ soul during one of the year’s most performing periods
Especially in the beauty sector, Advent calendars represent a major turning point in terms of brand visibility thanks to innovative design studies, sophisticated colours, textures rich in detail, and brilliant finishes. Composed of boxes of various sizes, geometric interlocking pieces, and hidden magnetic closures, the calendar thus transforms into an exclusive object to be modulated, preserved, and displayed
Cosmetic companies are always on the lookout for original solutions specifically for the holiday season, in order to differentiate themselves from the competition and attract new customers.
In addition to design, we also focus on sustainability. At APG, not only do we guarantee certified raw materials and production processes aimed at minimizing CO2 emissions, but we also invest in technical design studies to create products that take up minimal space.
New proposals for the Advent calendar market are officially on their way: “We are excited about our projects dedicated to the premium sector, confident in offering brands that extra opportunity to tell their story and strengthen their brand identity in an original way” – says CEO Michal Sobieski- “Our first Advent calendar, designed by Albertini Packaging and inspired by a metropolis presented at last year’s Luxe Pack, garnered significant attention. We’re already hard at work on new designs to meet the high demand from both the Italian and international markets.”
Another big milestone for APG, which is set to unveil new designs for the luxury segment soon.
Read also: The future of premium packaging: APG is ready for PCD Paris