The two-day Paris Packaging Week last January welcomed nearly 18,000 visitors, reaffirming its status as a key event for the premium packaging sector. Its success was also reflected in the presence of over 800 exhibitors, demonstrating an industry in constant evolution. In the luxury and premium brand market, packaging is playing an increasingly central role in a product’s overall communication. Major brands seek highly customised solutions, focusing on innovation, ever more sustainable materials, and refined finishes to enhance their brand identity.
Our participation in PCD Paris 2025 marked a new milestone for us. In recent years, we have expanded our sectors beyond packaging for cosmetics and high-end perfumery. In Paris, we showcased innovations dedicated to the wine & spirits, home fragrances, and Advent calendar segments, the latter of which were met with great enthusiasm. Unique shapes and sophisticated designs captured visitors’ attention, generating strong interest.
Our stand proved to be a key reference point for many visitors, who were welcomed by our sales representatives with enthusiasm and proactivity. This allowed us to initiate new collaborations and strengthen strategic relationships with major industry players.
The importance of this event and the quality of the projects on display were also evidenced by the growing number of contacts received compared to previous editions.
The interest we generated once again confirmed the quality of our offerings and the strength of a company that continues to evolve through cutting-edge craftsmanship. Attention to detail, sustainability, and personalization are the three pillars on which we build every project, reinforcing our position as a strategic partner on both the national and international stage.
Our design and technical innovation solutions not only embody the essence of brands but also highlight APG’s evolution in terms of creativity, project development, and the production capabilities of its facilities.
We can proudly say that at APG, we feel like key players in the future of packaging!
Read also: News from APG, new Advent calendar models are being released
